Privacy Policy | Pet Health Map

Effective Date: 1 June 2026

Pet Health Map ("PHM", "we", "us", or "our") is operated by The Cat's Whiskers Co., Ltd. This Privacy Policy explains how we collect, use, disclose, transfer, retain, and protect your personal data in accordance with the Personal Data Protection Act 2012 of Singapore (the "PDPA") and other applicable laws.

By using PHM or providing personal data to us, you acknowledge and, where required, consent to our collection, use, and disclosure of your personal data as described in this Privacy Policy.

1. Personal Data We Collect

We may collect the following categories of personal data:

Account information — name, email address, profile information, and authentication information obtained when you sign in via Google, Apple, or other third-party authentication providers.
Usage data — search queries, clinics you view or save as favourites, navigation patterns, feature interactions, device information, IP address, browser type, operating system, and referrer URL.
Pet-related information — your pet's name, species, breed, age, sex, weight, health notes, symptoms, clinic visit information, uploaded documents, and other information you choose to provide about your pet.
AI Care and optional content — information you choose to submit when using AI Care Navigator or similar features, including descriptions of your pet's situation, symptoms, concerns, images, documents, or other context you provide.
Communications — messages you send to us, including by email at [email protected], and our responses.
Technical and security data — logs, error reports, authentication events, and data used to detect abuse, fraud, security risks, or service misuse.

We do not knowingly collect personal data from children. PHM is intended for adult pet owners. If you believe that a child has provided personal data to us without appropriate consent, please contact us so that we can take appropriate steps.

2. How We Use Your Personal Data

We may use your personal data for the following purposes:

to provide, maintain, operate, and improve PHM and its features;
to authenticate you, secure your account, and prevent fraud, abuse, or unauthorised access;
to personalise your experience, including saved clinics, pet profiles, AI Care history, reminders, or related features;
to process information you provide through AI Care Navigator or similar tools and generate informational outputs;
to help you organise pet-related information before seeking veterinary care;
to communicate with you about service changes, support requests, security notices, and policy updates;
to respond to your questions, feedback, complaints, or requests;
to generate aggregated or anonymised analytics that help us understand how users interact with PHM;
to monitor service performance, debug errors, improve safety, and prevent misuse;
to comply with applicable laws and respond to lawful requests by public authorities.

We will not use your personal data for any purpose that is unrelated to the above without first obtaining your consent, unless permitted or required under the PDPA or other applicable laws.

3. Disclosure of Personal Data

We may disclose your personal data to:

Service providers — cloud hosting providers, analytics providers, customer support tools, security vendors, database providers, and similar vendors who process data on our behalf under written confidentiality and data protection obligations;
Third-party authentication providers — Google, Apple, or other authentication providers when you choose to sign in through their services. Your interactions with those providers are governed by their respective privacy policies;
AI service providers — third-party large language model or AI infrastructure providers that process information on our behalf to support AI Care Navigator or similar features;
Veterinary clinics — only when you explicitly choose to share information, such as by submitting a booking enquiry, clinic contact request, or other clinic-related request through PHM;
Professional advisers — lawyers, accountants, auditors, insurers, or other professional advisers where necessary for business, legal, or compliance purposes;
Legal and regulatory authorities — when required by law, court order, regulatory request, or other legal process.

We do not sell your personal data to advertisers or data brokers.

4. AI Care Navigator and Other AI Features

PHM offers AI-assisted tools, such as AI Care Navigator, that may process information you provide about your pet to surface relevant clinics, organise your concerns, or provide general informational guidance.

These tools:

are intended as informational aids only and do not constitute veterinary advice, diagnosis, treatment, prescription, or emergency assessment;
should not be relied upon as a substitute for professional consultation with a licensed veterinarian;
may generate outputs that are incomplete, inaccurate, or unsuitable for your pet's specific condition.

Information you submit to AI Care Navigator may be processed by third-party AI service providers under contractual data protection obligations. We do not permit third-party AI service providers to use your AI interactions to train their general-purpose AI models.

You should not submit unnecessary personal data, government identification numbers, payment card details, passwords, confidential third-party information, or information about other individuals unless you have the right to do so.

We may retain AI Care inputs and outputs to provide the service, maintain your history where applicable, improve safety, detect misuse, debug errors, and improve PHM. Where possible, we use aggregated, anonymised, or de-identified information for analytics and service improvement.

5. Cookies and Similar Technologies

We use cookies and similar technologies to:

maintain your session and authentication status;
remember your preferences;
understand usage patterns and improve PHM;
detect errors, abuse, and security risks.

Some cookies are necessary for PHM to function properly. You can configure your browser to refuse cookies or delete existing cookies, but some features of PHM may not function as intended without them.

If we introduce advertising, retargeting, or marketing cookies in the future, we will update this Privacy Policy and provide any additional notice or choice required by applicable law.

6. Cross-Border Transfers

Some of our service providers may operate outside Singapore. When we transfer your personal data outside Singapore, we will take appropriate steps to ensure that the recipient is bound by legally enforceable obligations to provide a standard of protection that is comparable to the PDPA.

This may include contractual safeguards, data processing agreements, or other legally enforceable arrangements.

7. Retention

We retain your personal data only for as long as is reasonably necessary to fulfil the purposes for which it was collected, or as required or permitted by applicable laws.

When personal data is no longer required, we will take reasonable steps to securely delete, anonymise, or de-identify it.

Different categories of data may be retained for different periods depending on the purpose of collection, legal requirements, security needs, and operational requirements.

8. Your Rights Under the PDPA

Subject to the PDPA, you may:

withdraw your consent at any time to our collection, use, or disclosure of your personal data. Note that withdrawing consent may prevent us from continuing to provide some or all of our services to you;
request access to the personal data we hold about you;
request correction of any personal data that is inaccurate, incomplete, misleading, or out of date.

You may also contact us to request deletion of your account or certain personal data. We will assess such requests in accordance with applicable law, our retention obligations, and legitimate business or security requirements.

To exercise these rights, contact us at [email protected]. We may need to verify your identity before processing your request. Reasonable administrative fees may apply where permitted under the PDPA.

9. Marketing Communications

If we send you service updates, product announcements, or marketing communications, you may opt out of marketing communications by following the unsubscribe instructions in the message or by contacting us.

Even if you opt out of marketing communications, we may still send you non-marketing messages, such as service notices, security alerts, account-related messages, or policy updates.

10. Security

We implement reasonable technical and organisational measures to protect your personal data against unauthorised access, collection, use, disclosure, copying, modification, disposal, or similar risks.

However, no method of transmission over the internet or method of electronic storage is completely secure. We cannot guarantee absolute security.

11. Data Breach Notification

We will comply with all applicable data breach notification obligations under the PDPA, including requirements to detect, assess, and, where required, report qualifying data breaches to the Personal Data Protection Commission (PDPC) and affected individuals.

12. Third-Party Websites and Services

PHM may contain links to third-party websites, services, platforms, or content, including veterinary clinic websites, Google Maps, Google, Apple, payment platforms, analytics providers, or other third-party services.

We are not responsible for the privacy practices, content, or policies of third-party services. Your use of third-party services is subject to their respective privacy policies and terms.

13. Changes to This Policy

We may update this Privacy Policy from time to time. Material changes will be notified to you by posting an updated version on the PHM platform with a new effective date, and where appropriate, by additional notice through the Platform or other communication channels.

Your continued use of PHM after the effective date constitutes your acceptance of the updated Privacy Policy, where permitted by applicable law.

14. Governing Law

This Privacy Policy is governed by and construed in accordance with the laws of the Republic of Singapore.

15. Contact

If you have questions, concerns, complaints, or requests about how we handle your personal data, please contact our data protection officer or privacy contact at:

Email: [email protected] Company: The Cat's Whiskers Co., Ltd.